Author Archives: Helena Elueme

How to pitch to subject matter experts

Pitching to Subject Matter Experts: 7 Proven Tips for Success

Are subject matter experts not responding to your inquiries? It’s time for a fresh approach. Subject matter experts have devoted many years to their areas of expertise. They may be founders, managers, or CEOs of well-known organizations. Despite their achievements, … Read More

Reasons to collaborate with subject matter experts

6 Reasons to Include Subject Matter Experts in Your Content

Hold your horses! Before you click ‘publish’ on your next blog post. Ask yourself: Why should readers trust what you’re sharing? The internet is full of shallow content. Readers crave novelty, credibility, and content that reflects expertise and real-world experience. … Read More